Ian Truscott

While there are many benefits to cloud computing, one group particularly well served by this technology are marketers. When it comes to engaging with audiences over the web, there are a number of attributes of cloud-based services that make them a natural fit for the technical marketers' arsenal. Marketing campaigns are very often short term, seasonal or opportunist. The ability to create something quickly and easily and then tear it down is key. Deploying to the cloud can provide an easy route versus attempting to grow a fixed IT asset. However, not every element of a marketing campaign is disposable, and organizations are now looking at how they can leverage the benefits of the cloud's elastic and scalable delivery models with the good practice of content management. The reuse and repurposing of content helps to avoid reinventing the creative wheel for every campa... (more)